Supported by Hindustan Unilever Ltd Prabhat, Poshan Project, an initiative by Centre for Knowledge and Development, aims to improve the nutrition of pregnant and lactating women and young children in Buldana, Nasik districts of Maharashtra and Kutch district of Gujarat. The project uses a behaviour change approach and aims to benefit adolescent girls (10-19 years), pregnant and lactating women, women of the reproductive age group (15-49 years) and men from the community who act as secondary caretakers.