Supported by Hindustan Unilever Ltd Prabhat, Poshan Project, an initiative by Centre for Knowledge and Development, aims to improve the nutrition of pregnant and lactating women and young children in Buldana, Nasik districts of Maharashtra and Kutch district of Gujarat. The project uses a behaviour change approach and aims to benefit adolescent girls (10-19 years), pregnant and lactating women, women of the reproductive age group (15-49 years) and men from the community who act as secondary caretakers.

The intervention will focus on Infant and Young Child Feeding (IYCF) practices by initiating exclusive breastfeeding & complementary feeding. It promotes Iron Folic Acid (IFA) consumption, good dietary practices, complete antenatal care among pregnant women and nutrition. Adolescent girls will benefit from the initiative with improved IFA consumption and will learn to maintain good menstrual hygiene.
In young children, Prabhat Poshan Saathi promotes full immunisation and good nutrition. It builds the capacity of front-line workers (ANMs, AHSAs and AWWs) in delivering nutrition-related counselling and messages. There is an emphasis on male members for improving knowledge and awareness around dietary diversity, practice, and their supportive role in improving the health and well-being of the community. It also engages the community in the creation of nutri-gardens.