“Addressing COVID-19 Vaccine Hesitancy” Project, a CKD initiative, supported by IndusInd Bank, was conceptualized to build entrepreneurial skills among 150 women from Bangalore, Tumakuru, Chitradurga districts of Karnataka State for a 24–36month period to lead positive behaviour change to reduce vaccine hesitancy within their communities.
The project aimed at empowering women entrepreneurs from underserved communities to practice entrepreneurship and increase equitable access to affordable health and hygiene for their community members while creating a dignified income for themselves. As the vaccine administration took full swing in India, these communities of Karnataka were still showing a distinct ignorance towards the uptake of Covid-19 vaccines.
A Behaviour Change Communication (BCC) campaign was implemented among these communities with the aim of bringing a positive change in the outlook towards vaccines. The Intervention leveraged the pre-existing networks of women entrepreneurs of Pollinate Group had strengthened. They were trained on Covid-19 awareness, vaccine benefits and behaviour change communication strategies, health, hygiene and livelihood being their major focal points.