Behavior Change Communication Campaign - A glimpse

Win With Vaccines


“Win with Vaccines” program, with support from NATHEALTH- Healthcare Federation of India was implemented by Centre for Knowledge and Development to dispel myths and misconceptions about COVID-19 vaccination. The resistant populations focused on the Left out, drop out (LODOR) populations across all age groups in the districts of South Salmara, Baksa, Chirang, and Udalguri in Assam, and Nuh in Haryana, who were mobilised through an intensive Behaviour Change Communication (BCC) campaign.

The key strategies were adopted to raise awareness and build confidence to complete the COVID-19 vaccination protocols. The project also motivated and built confidence among school-going adolescent (12-17 years) groups eligible for COVID-19 vaccination.

The campaign’s key objectives were to engage with key stakeholders, join hands with district authorities and government health functionaries, and run a comprehensive public education program that addresses awareness gaps in understanding the benefits of vaccination.

Assam NatHealth

The campaign leveraged community influencers to identify and gain inroads amongst the resistant communities. A contextualised, communication with tailored messaging was developed and disseminated via wall paintings, banners, posters, miking, radio jingle broadcasting, narrowcasting, nukkad- natak and community consultation meetings. The intervention led to a significant, positive, and intended impact. Within a short span of four months, the project made a significant difference resulting in an increase in the number of completion of vaccination for adults, and the initiation of COVID-19 vaccination camps in schools.

"Win with Vaccines" Coffee Table Book

Coffee Table Book Launch and Film Screening of Win with Vaccines Project

The coffee table book of “Win with Vaccines” program was released by Hon’ble Shri Rao Inderjit Singh, Minister of State, Ministry of Corporate Affairs, at NATHEALTH CSR Awards 2023.
The video on “Win with Vaccines” was screened at the summit, highlighting the program's achievements as a public education campaign to build COVID-19 vaccine confidence amongst the left-out dropout and resistant populations in Assam and Haryana.
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Reach of “Win with Vaccines” Program

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Intervention Districts